A hostel-hotel hybrid built to spark connection.
︎ Brand Strategy
︎ Identity Design
︎ Collateral & Signage
︎ Art Moments
The client approached us with an interior design strategy in place, but hadn’t yet unearthed a concept for the space. With two sociable hostel-lovers as the founders, we saw an opportunity to highlight moments of spontaneity and chance encounters that staying in a communal property provides.
The hostel acts as a catalyst to faciliate and encourage serendipitous experiences, and we sought to express this through the brand.
We landed on a concept that champions brief but impactful overlap between strangers.
The visual identity illustrates different lenses of experience, highlighting the moment of convergence between them. It balances this metaphor with a voice that feels welcoming and candid—like a good friend. It’s approachable but offbeat, speaking to both the pragmatic and adventurous sides of a hostel.
︎︎︎ back to home
Photos coming soon!