https://eachother.studio Each Other — Branding and Interior Design Studio in Portland, Oregon Tue, 28 Jul 2026 22:40:53 +0000 https://eachother.studio en https://eachother.studio/Homepage-left-1 Wed, 12 Jan 2022 04:10:39 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/Homepage-left-1 Each Other Hi, we’re Each Other. <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/638f0655c2c53c051d2bfd53e41648bd0ce627ecfbb6d4cee96197e503fc25dd/_E-E.jpg" data-mid="134683452" border="0" src="https://freight.cargo.site/w/1000/i/638f0655c2c53c051d2bfd53e41648bd0ce627ecfbb6d4cee96197e503fc25dd/_E-E.jpg" /> We’re a two-person studio specializing in brand strategy, visual identities, and interior design. We strive to translate the meaningful work of our clients into engaging brands that connect with their audiences.Our favorite projects are those that result in enduring relationships and artful work. Here’s how we do it: 1&nbsp;Discovery We ask a lot of questions, then do research to identify the Brand’s Positioning and Differentiators.&nbsp; 2&nbsp;Framework We develop the brand’s personality by ideating on Brand Concepts and Personality Keywords. 3&nbsp;Design We then translate that&nbsp; Positioning and Personality into a Visual Identity System and apply it to all the things. Wanna work with each other? Email us at hi@eachother.studio https://eachother.studio/Straightaway-PDX Tue, 28 Jul 2026 22:40:53 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/Straightaway-PDX Straightaway at Portland Airport Completed: 2026 Roles:︎ Interior Concept︎ Interior Design︎ Light Fixture Design︎ Signage︎ Construction Admin︎ Art Story Collaborators: ︎︎︎ Katherine Garber, interiors ︎︎︎ Design+Build, architects︎︎︎ Figure Plant, construction &amp; fabrication Our long time partners at Straightaway Cocktails had the opportunity to build a one-of-a-kind airport cocktail bar and retail experience at PDX. Straightaway’s brand is all about honoring the past while looking to the future: putting a modern-day twist on classic cocktails, and wrapping them in an easy-to-enjoy package. With the Portland Airport context in mind, we we paid homage to futurist movements of all eras, and applied Pacific Northwest sensibilities and materiality, all through a present-day lens.&nbsp; <img width="2800" height="1830" width_o="2800" height_o="1830" data-src="https://freight.cargo.site/t/original/i/8a23dd6958dac38b89519dab89be10923b07fabe97c3ef442af354c4229cc6ee/Hero-Image.jpg" data-mid="250801655" border="0" src="https://freight.cargo.site/w/1000/i/8a23dd6958dac38b89519dab89be10923b07fabe97c3ef442af354c4229cc6ee/Hero-Image.jpg" /> <img width="2800" height="1830" width_o="2800" height_o="1830" data-src="https://freight.cargo.site/t/original/i/8bbbadc63e202b069e9765bd2b54ca04b14f476593341e5bfe59c6467c2aa3d2/Hero-Image-1.jpg" data-mid="250801665" border="0" src="https://freight.cargo.site/w/1000/i/8bbbadc63e202b069e9765bd2b54ca04b14f476593341e5bfe59c6467c2aa3d2/Hero-Image-1.jpg" /> In our research, we looked to the Golden Age of air travel (1930s-1970s), when flying was a thrilling affair. Optimism of this new technology permeated society, with futurist imaginings making their way into popular culture, especially in airport interior design. We were also inspired by Northwest Regional style, a midcentury architectural philosophy valuing simplicity and a connection to the natural environment with roots in our Portland hometown. These two points of inspiration came together in a concept we called Northwest Futurism, ambitious optimism that looks to the stars while staying grounded in beautiful Pacific Northwest nature. <img width="2800" height="1830" width_o="2800" height_o="1830" data-src="https://freight.cargo.site/t/original/i/3610d62d1f1e8ee7ccc99d4d7adf7f7bd41d3e97aac81ed0be1443a1616a18a6/Hero-Image-2.jpg" data-mid="250801671" border="0" src="https://freight.cargo.site/w/1000/i/3610d62d1f1e8ee7ccc99d4d7adf7f7bd41d3e97aac81ed0be1443a1616a18a6/Hero-Image-2.jpg" /> <img width="1380" height="1726" width_o="1380" height_o="1726" data-src="https://freight.cargo.site/t/original/i/1a0f6033ea5434877f579ee9bbd013b628ce71d941845b57aa98d2c937365586/Hero-Image-3.jpg" data-mid="250801672" border="0" src="https://freight.cargo.site/w/1000/i/1a0f6033ea5434877f579ee9bbd013b628ce71d941845b57aa98d2c937365586/Hero-Image-3.jpg" /> <img width="1380" height="1726" width_o="1380" height_o="1726" data-src="https://freight.cargo.site/t/original/i/e6bb14e5ec22699b377ac001acbb16c00445ce6d9ed1d4a9f08898b85ff03c54/Hero-Image-4.jpg" data-mid="250801673" border="0" src="https://freight.cargo.site/w/1000/i/e6bb14e5ec22699b377ac001acbb16c00445ce6d9ed1d4a9f08898b85ff03c54/Hero-Image-4.jpg" /> Visions of the Future Important inspiration for this project are Futurist art and design movements from the 1930s-1970s, from art deco to the atomic age. Dynamic and imaginative, the visuals of these movements included sweeping lines and echoing shapes, mixed with a textural richness that brings depth to paintings and interior design alike.We looked to airport restaurants and lounges from that era, as well as previous versions of the Portland airport, to understand and synthesize the retro-futurism aesthetic. Marked by a high level of design considerations, and an eye to the future, it was not uncommon for airports and airplanes to have distinct interior strategies that were designed with a space-age vision. <img width="2320" height="924" width_o="2320" height_o="924" data-src="https://freight.cargo.site/t/original/i/4fa0302fbbe293f8f5ff65bc3638e747c2258f57bef63865be93faba753e43d2/Inspiration-SAW.png" data-mid="250801696" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/4fa0302fbbe293f8f5ff65bc3638e747c2258f57bef63865be93faba753e43d2/Inspiration-SAW.png" /> <img width="2800" height="1830" width_o="2800" height_o="1830" data-src="https://freight.cargo.site/t/original/i/9425d4ad30d734d229d1fa39478f9aa88035a0ae9f934f3c6db266df9ce9585d/Hero-Image-5.jpg" data-mid="250801697" border="0" src="https://freight.cargo.site/w/1000/i/9425d4ad30d734d229d1fa39478f9aa88035a0ae9f934f3c6db266df9ce9585d/Hero-Image-5.jpg" /> The space is Straightaway’s twist on the mid-century airport bar: taking cues from the past, creating the future, sourcing from our surroundings, all while creating a joyful universe. The brand’s convivial hospitality largely informed the design. We wanted to create a space that feels intimate: a respite during a busy day of travel where folks can relax with a finely crafted cocktail. <img width="1380" height="1726" width_o="1380" height_o="1726" data-src="https://freight.cargo.site/t/original/i/7a9785556c6edb39d968adfe399d54c270e8432c66e408c5c1618bb6dd60ad14/Hero-Image-6.jpg" data-mid="250801942" border="0" src="https://freight.cargo.site/w/1000/i/7a9785556c6edb39d968adfe399d54c270e8432c66e408c5c1618bb6dd60ad14/Hero-Image-6.jpg" /> <img width="1380" height="1726" width_o="1380" height_o="1726" data-src="https://freight.cargo.site/t/original/i/c5ed8f9b301b2f571f0b9d0db5b3f496f444a715d06d32879ab63211b228e55c/Hero-Image-7.jpg" data-mid="250801943" border="0" src="https://freight.cargo.site/w/1000/i/c5ed8f9b301b2f571f0b9d0db5b3f496f444a715d06d32879ab63211b228e55c/Hero-Image-7.jpg" /> <img width="2800" height="1830" width_o="2800" height_o="1830" data-src="https://freight.cargo.site/t/original/i/612996c294d29aedffdd234d045831ce6303445ff001a0c8f893bb81ef18153a/Hero-Image-8.jpg" data-mid="250801949" border="0" src="https://freight.cargo.site/w/1000/i/612996c294d29aedffdd234d045831ce6303445ff001a0c8f893bb81ef18153a/Hero-Image-8.jpg" /> The color and textural story in the space is a marriage of Straightaway’s brand: full of energy with vibrant pops of yellow and blue, and the palette of our Northwest surroundings: lush and vibrant greens, doug fir, and moss-inspired upholstery. We made sure the colorful products play a part in the material story as well, adding vibrancy to the retail side of the space. We selected natural materials wherever possible, such as stone, ceramic, and wood. This was all highlighted with chrome details for contrast and that sleek space-age feel.&nbsp; <img width="1380" height="1726" width_o="1380" height_o="1726" data-src="https://freight.cargo.site/t/original/i/81414689331b989520d0c635c711ad42b8f8cd314a5ed0382240d6eb026cdd1b/Hero-Image-9.jpg" data-mid="250801955" border="0" src="https://freight.cargo.site/w/1000/i/81414689331b989520d0c635c711ad42b8f8cd314a5ed0382240d6eb026cdd1b/Hero-Image-9.jpg" /> <img width="1380" height="1726" width_o="1380" height_o="1726" data-src="https://freight.cargo.site/t/original/i/5a373ac5166052dc1b831d56b84a720e5fc1db616b09943d901594c796dc8f41/Hero-Image-10.jpg" data-mid="250801956" border="0" src="https://freight.cargo.site/w/1000/i/5a373ac5166052dc1b831d56b84a720e5fc1db616b09943d901594c796dc8f41/Hero-Image-10.jpg" /> <img width="1380" height="1726" width_o="1380" height_o="1726" data-src="https://freight.cargo.site/t/original/i/ab9ed960f64dc7f374e64558513cc605fc98cae6daee08e99e45da61b926fadf/Hero-Image-11.jpg" data-mid="250801957" border="0" src="https://freight.cargo.site/w/1000/i/ab9ed960f64dc7f374e64558513cc605fc98cae6daee08e99e45da61b926fadf/Hero-Image-11.jpg" /> <img width="1380" height="1726" width_o="1380" height_o="1726" data-src="https://freight.cargo.site/t/original/i/5fe5c6e9d2b0f8642336863a5d9a84bf277ee35814b755a083bc339c11965159/Hero-Image-12.jpg" data-mid="250801958" border="0" src="https://freight.cargo.site/w/1000/i/5fe5c6e9d2b0f8642336863a5d9a84bf277ee35814b755a083bc339c11965159/Hero-Image-12.jpg" /> Futurist shapes accent the space: the undulating ceiling, the sliced cloud light fixture, the reclaimed wavy wood walls, the portal-like columns flanking the space, the geometric channels in the banquette upholstery. As Straightaway’s partners for almost a decade, we collaboratively led the vision for the space alongside their team. The year-long project was a rigorous exercise in brand story-telling, spacial design, and navigation of the Port of Portland’s design and construction requirements. With the help of many collaborators, we designed a space that uniquely serves travelers, shares Straightaway’s story, product, and ethos, and evokes the lush environment of the Pacific Northwest. <img width="2800" height="1830" width_o="2800" height_o="1830" data-src="https://freight.cargo.site/t/original/i/fddef37a7079df27f05e57c15a1ed30edd587874fe2f73f16e4069debbd915b1/Hero-Image-13.jpg" data-mid="250801960" border="0" src="https://freight.cargo.site/w/1000/i/fddef37a7079df27f05e57c15a1ed30edd587874fe2f73f16e4069debbd915b1/Hero-Image-13.jpg" /> <img width="2800" height="1830" width_o="2800" height_o="1830" data-src="https://freight.cargo.site/t/original/i/1a0ab87fe1887f4cc3f0111928a32b54c92c8a12112fa0facdf692dc4799deee/Hero-Image-14.jpg" data-mid="250801961" border="0" src="https://freight.cargo.site/w/1000/i/1a0ab87fe1887f4cc3f0111928a32b54c92c8a12112fa0facdf692dc4799deee/Hero-Image-14.jpg" /> ︎︎︎ back to home https://eachother.studio/XOXO-Fest-2024 Wed, 04 Sep 2024 18:20:14 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/XOXO-Fest-2024 XOXO Fest 2024 Completed: 2024 Roles:︎ Brand Strategy︎ Identity Design︎ Collateral &amp; Signage︎ Environmental Graphics Collaborators: ︎︎︎ Premier Press, printing ︎︎︎ ColorHaus, printing︎︎︎ Scoutbooks, guidebooks︎︎︎ Field Notes, notebooks︎︎︎ SideQuest Fabrication, CNC︎︎︎ Conte Construction, painting︎︎︎ Patrick Murphy, animation︎︎︎ Craig Winslow, projection mapping︎︎︎ Human Shapes, art direction, design support, photography Capturing the light. XOXO is an experimental festival for independent artists who live and work online. A robust and enthusiastic community has formed around the festival since it was first held in 2012, connecting regularly throughout the years, even during off times and in between events.&nbsp;After a few years off, founders Andy Baio and Andy McMillan decided to hold one last XOXO. We created a visual identity to send them off, centered around the impressions it leaves behind, and the beauty of the community that has grown from it. Press: ︎ XOXO Looks back on years of connection for online community <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/19d55fff3fdbf86453a255f5bf1d493032342656884a4156257246cac395cbfa/04.jpg" data-mid="217487168" border="0" data-no-zoom alt="XOXO fest badges. They have a dappled light pattern on the front, and the inside opens up to show the weekend's schedule." data-caption="XOXO fest badges. They have a dappled light pattern on the front, and the inside opens up to show the weekend's schedule." src="https://freight.cargo.site/w/1000/i/19d55fff3fdbf86453a255f5bf1d493032342656884a4156257246cac395cbfa/04.jpg" /> Concept What makes XOXO particularly special is the community. We started thinking of these lovely individuals as many leaves on a big tree. Then we imagined ways those leaves influence the world beyond the tree. Shadows came to mind—the peaceful pattern of dappled light through the leaves, positive and negative space dancing together, dynamic and always changing. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7fd712382da093eba3d1490635b455f11615509eda68a20abb2d037eaaa2a1af/XOXO-Hold-Animation---Yellow.gif" data-mid="217497336" border="0" data-no-zoom alt="An animated version of the pattern. Pixelated purple and yellow shadows from trees, dappled light dancing." data-caption="An animated version of the pattern. Pixelated purple and yellow shadows from trees, dappled light dancing." src="https://freight.cargo.site/w/1000/i/7fd712382da093eba3d1490635b455f11615509eda68a20abb2d037eaaa2a1af/XOXO-Hold-Animation---Yellow.gif" /> Brand Identity We created a pattern using this dappled shadow—a dithered version, hinting at the internetty underpinning of the fest as well as the disbanding of XOXO into little bits that will go on to form new things. The color story consists of calming shades of blue, punched up with energetic yellow and purple, for both quiet and lively moments. <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0d10cb31757c0150b96dda08f305def9667791e13280cfd9e62e8a1b45a1511e/07.jpg" data-mid="217497470" border="0" alt="The Conference side of the Scoutbook." data-caption="The Conference side of the Scoutbook." src="https://freight.cargo.site/w/1000/i/0d10cb31757c0150b96dda08f305def9667791e13280cfd9e62e8a1b45a1511e/07.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/16bc22670dc0f77e8f19b3a7977d791088ae3fae4f03b1fafc88338a19550eec/08.jpg" data-mid="217497472" border="0" alt="The Festival side of the Scoutbook." data-caption="The Festival side of the Scoutbook." src="https://freight.cargo.site/w/1000/i/16bc22670dc0f77e8f19b3a7977d791088ae3fae4f03b1fafc88338a19550eec/08.jpg" /> A strong type system was important for the brand, as many of the pieces are copy-heavy. Avara by Velvetyne echos the angular fluidity of the pattern for headlines, while VCTR Mono by Vectro Type lends a soft typewriter feel to all the body copy. <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/93021d57865ee610b4cd7526234b8cf101f75cdb1e741cc99e4e66352cd1bb3a/09.jpg" data-mid="217498438" border="0" data-no-zoom alt="Close up of a sign for a Tabletop game at XOXO Fest. A big board with the pattern in the background, and the name of the game and maker in the center." data-caption="Close up of a sign for a Tabletop game at XOXO Fest. A big board with the pattern in the background, and the name of the game and maker in the center." src="https://freight.cargo.site/w/1000/i/93021d57865ee610b4cd7526234b8cf101f75cdb1e741cc99e4e66352cd1bb3a/09.jpg" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/135e505fe8fde23cc5367c5e73a5533abc6bd97072dd1a8dfa4dc93daced53c3/20.jpg" data-mid="217500822" border="0" data-no-zoom alt="A collage of some of the many XOXO signs we designed." data-caption="A collage of some of the many XOXO signs we designed." src="https://freight.cargo.site/w/1000/i/135e505fe8fde23cc5367c5e73a5533abc6bd97072dd1a8dfa4dc93daced53c3/20.jpg" /> <img width="1329" height="2000" width_o="1329" height_o="2000" data-src="https://freight.cargo.site/t/original/i/db589d35309f1c18a482873484e8a2e3d9bb462352a747f2c927a565b64c49cb/23.jpg" data-mid="217543899" border="0" alt="The patterns on screen at the XOXO main stage" data-caption="The patterns on screen at the XOXO main stage" src="https://freight.cargo.site/w/1000/i/db589d35309f1c18a482873484e8a2e3d9bb462352a747f2c927a565b64c49cb/23.jpg" /> <img width="600" height="903" width_o="600" height_o="903" data-src="https://freight.cargo.site/t/original/i/cf4db70a3a157ccc4501277d2e945837458f5beb8479b83bc614a3c03f1fd32c/stage-graphics-xoxo.gif" data-mid="217498266" border="0" alt="The patterns in motion on the XOXO main stage" data-caption="The patterns in motion on the XOXO main stage" src="https://freight.cargo.site/w/600/i/cf4db70a3a157ccc4501277d2e945837458f5beb8479b83bc614a3c03f1fd32c/stage-graphics-xoxo.gif" /> Patrick Murphy brought these patterns to life via the magic of animation. <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/eace995871cbedf1b57a49762d2e25de10d74147400e2c588406976af50d1bf8/05.jpg" data-mid="217498595" border="0" alt="Badges ready to be handed out at registration." data-caption="Badges ready to be handed out at registration." src="https://freight.cargo.site/w/1000/i/eace995871cbedf1b57a49762d2e25de10d74147400e2c588406976af50d1bf8/05.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5ea97a4b22c1adb9824f93aa34b85c016a5fb00b942040970620e59b97a1a8d5/06.jpg" data-mid="217498596" border="0" alt="Incredible nails on attendee Courtney P.K. Nails by Moon Dust Nails!" data-caption="Incredible nails on attendee Courtney P.K. Nails by Moon Dust Nails!" src="https://freight.cargo.site/w/1000/i/5ea97a4b22c1adb9824f93aa34b85c016a5fb00b942040970620e59b97a1a8d5/06.jpg" /> Another theme we kept coming back to is the way folks take what resonates with them from XOXO and use it to grow new projects / ideas / things. Cody from Human Shapes collaborated with us on a flower motif, where futuristic blooms burst open. We applied that motif to the entrance, a lively welcome to the last XOXO. <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/60d0a7dde77b7f1dd674c8447b1a813c54c1ed8729ccb7ded08a8a1d7f4bff3d/01.jpg" data-mid="217499225" border="0" data-no-zoom alt="An overview of the entrance graphics. Radial flower cutouts are arranged in an arch over the entrance. They're in shades of blue, purple, and yellow." data-caption="An overview of the entrance graphics. Radial flower cutouts are arranged in an arch over the entrance. They're in shades of blue, purple, and yellow." src="https://freight.cargo.site/w/1000/i/60d0a7dde77b7f1dd674c8447b1a813c54c1ed8729ccb7ded08a8a1d7f4bff3d/01.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a2de359faaf88eff12c4b00f25c26b8a0e7829d4afe959b70c92ff5c76886a56/02.jpg" data-mid="217499226" border="0" alt="A detail view of some flower cutouts. Bright geometric flower shapes in radial patterns." data-caption="A detail view of some flower cutouts. Bright geometric flower shapes in radial patterns." src="https://freight.cargo.site/w/1000/i/a2de359faaf88eff12c4b00f25c26b8a0e7829d4afe959b70c92ff5c76886a56/02.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/739b3abf39d67a3f7b866fc0de77254f605b794c8bcc64af6b16c3cf0eb08e70/03.jpg" data-mid="217499227" border="0" alt="A medium-close view of some of the flower cutouts on one side of the entrance. Bright geometric flower shapes in radial patterns." data-caption="A medium-close view of some of the flower cutouts on one side of the entrance. Bright geometric flower shapes in radial patterns." src="https://freight.cargo.site/w/1000/i/739b3abf39d67a3f7b866fc0de77254f605b794c8bcc64af6b16c3cf0eb08e70/03.jpg" /> Continuing our shadow motif, we wanted to capture a snapshot of this intangible thing that XOXO is/was. We made a cyanotype from the shadows of the trees at Washington High School (where the festival is held) as a literal impression of XOXO, so everyone gets to take a little piece of Portland and XO home with them. Field Notes printed the cyanotype across the whole press sheet, so there are 18 unique covers that all fit together to form one big piece. <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/41c7137b887b945493b5a626cef9b42bf0af0fdacff081bbcd1be2d33091c92a/13.jpg" data-mid="217499740" border="0" alt="The Field Notes front cover. The background is a dark and cyan blue print of abstracted shadowy leaves. The notebook rests on the original fabric cyanotype." data-caption="The Field Notes front cover. The background is a dark and cyan blue print of abstracted shadowy leaves. The notebook rests on the original fabric cyanotype." src="https://freight.cargo.site/w/1000/i/41c7137b887b945493b5a626cef9b42bf0af0fdacff081bbcd1be2d33091c92a/13.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a7d649e520246c9dc058dbb2bfa2fdabd39dafa8057683dfe5d4fd83b4fab004/14.jpg" data-mid="217499741" border="0" alt="The Field Notes back cover. The background is a dark and cyan blue print of abstracted shadowy leaves. The notebook rests on the original fabric cyanotype." data-caption="The Field Notes back cover. The background is a dark and cyan blue print of abstracted shadowy leaves. The notebook rests on the original fabric cyanotype." src="https://freight.cargo.site/w/1000/i/a7d649e520246c9dc058dbb2bfa2fdabd39dafa8057683dfe5d4fd83b4fab004/14.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0690893b77ed18716503869916a96c14f2b3ae753913f7c796f275c0f25f8863/15.jpg" data-mid="217499742" border="0" alt="The cyanotype in the making. A pale blue sheet set underneath some leaves in the bright sun, so the shadow falls on the sheet." data-caption="The cyanotype in the making. A pale blue sheet set underneath some leaves in the bright sun, so the shadow falls on the sheet." src="https://freight.cargo.site/w/1000/i/0690893b77ed18716503869916a96c14f2b3ae753913f7c796f275c0f25f8863/15.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/87f749d4695cbf6cbd2724f0ff49af1f53aafc471037e716e67038890c760f53/16.jpg" data-mid="217499743" border="0" alt="Rinsing out the cyanotype. Now the fabric is bright blue and being swished by my hand in some water in a pink tub." data-caption="Rinsing out the cyanotype. Now the fabric is bright blue and being swished by my hand in some water in a pink tub." src="https://freight.cargo.site/w/1000/i/87f749d4695cbf6cbd2724f0ff49af1f53aafc471037e716e67038890c760f53/16.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/da6c2c6fcadd2703fc08cf42cbfd602e73baf63b9d863d57433b001b628fea34/17.jpg" data-mid="217499744" border="0" alt="Large cyanotypes drying on a table on my deck back at home." data-caption="Large cyanotypes drying on a table on my deck back at home." src="https://freight.cargo.site/w/1000/i/da6c2c6fcadd2703fc08cf42cbfd602e73baf63b9d863d57433b001b628fea34/17.jpg" /> <img width="1440" height="2000" width_o="1440" height_o="2000" data-src="https://freight.cargo.site/t/original/i/08bca70ef77cba948104acae130f9ba8614685439fbaa5f24991b70641952ac7/18.jpg" data-mid="217499760" border="0" alt="The Field Notes press sheet, showing 18 covers in a grid with the cyanotype distributed across them all." data-caption="The Field Notes press sheet, showing 18 covers in a grid with the cyanotype distributed across them all." src="https://freight.cargo.site/w/1000/i/08bca70ef77cba948104acae130f9ba8614685439fbaa5f24991b70641952ac7/18.jpg" /> Personal note: I (Ellen) have attended every XOXO. The first time I visited Portland was in 2012 for this odd little festival my partner, Cody, had seen on Kickstarter. We loved the city so much, we ended up moving here less than a year later from Omaha, Nebraska and have been here ever since. XOXO has been quite influential in my life and I’m so grateful to be a part of this community, and honored to have played a tiny part of the very last one. In the words of my friend Darius Kazemi, “The XOXO dream is dead. Long live the XOXO dream.” <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/bf8881b6c3979ec4b45ceb39a1b0f2eea32895b1089ce20b9818fe5394514249/19.jpg" data-mid="217499789" border="0" data-no-zoom alt="The view of the entrance graphics from behind. You can see the neighborhood in the distance." data-caption="The view of the entrance graphics from behind. You can see the neighborhood in the distance." src="https://freight.cargo.site/w/1000/i/bf8881b6c3979ec4b45ceb39a1b0f2eea32895b1089ce20b9818fe5394514249/19.jpg" /> ︎︎︎ back to home https://eachother.studio/Yaowarat Wed, 22 May 2024 18:51:49 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/Yaowarat Yaowarat Completed: 2023 Roles:︎ Brand Strategy︎ Logo &amp; Identity Design︎ Collateral &amp; Signage︎ Interior Design︎ Custom Dishware︎ Art Story︎ Social Media Assets Collaborators: ︎︎︎ Katherine Garber, interiors ︎︎︎ Danridge Geiger, contractor︎︎︎ Nui Sitthisak, contractor︎︎︎ Megan Goldstein, contractor ︎︎︎ House of Vonne, upholstery Bringing Bangkok-style Chinese food to Portland, OR. Yaowarat is the latest concept of Earl Ninsom, a chef and restauranteur known for introducing Portlanders to hyper-regional Thai food. Ninsom grew up in Bangkok eating the distinct Chinese-Thai cuisine that has been honed in Bangkok’s Chinatown, Yaowarat. He partnered with long-time Portland big hitters—Eric Nelson (Phuket Cafe, Eem), Sam Smith (Tusk, Sweedeedee), and Kyle Linden Webster (Expatriate)—to make it happen. Press: ︎ NYT’s Favorite 50 Restaurants in the US ︎ Portland Monthly’s Restaurant of the Year︎ Yaowarat Brings Bangkok’s Chinatown to Portland ︎ Portland’s 10 Best Restaurants of 2023 <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/07ce7afbb1b45542b60b003e6fda662bf6ab6d54958012beec7ec97991981529/20.jpg" data-mid="211469702" border="0" src="https://freight.cargo.site/w/1000/i/07ce7afbb1b45542b60b003e6fda662bf6ab6d54958012beec7ec97991981529/20.jpg" /> <img width="2600" height="1730" width_o="2600" height_o="1730" data-src="https://freight.cargo.site/t/original/i/ca67f14a7040fb1625caa0896998ebab1c6b024e763d9db90dbe0f90c924b597/02.jpg" data-mid="211469703" border="0" data-no-zoom alt="The bar side of Yaowarat. The interior design is maximalist, lots of art and objects on walls and shelves, which are all painted red." data-caption="The bar side of Yaowarat. The interior design is maximalist, lots of art and objects on walls and shelves, which are all painted red." src="https://freight.cargo.site/w/1000/i/ca67f14a7040fb1625caa0896998ebab1c6b024e763d9db90dbe0f90c924b597/02.jpg" /> Concept The restaurant pays homage to the dense and layered neighborhood upon which it’s based—Yaowarat, Bangkok. To develop an understanding of the hyper-region-specific menu and culture, our team embarked on a research trip to Bangkok. Through discovery in the neighborhood, we knew the space needed to harness the vibrant energy of Yaowarat Road. It’s a lively tourist destination rich with vendors, the scents of street food, crowds of people in wonderment, and endless bright signage. <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/5ec7c9a645b89eca1d7db813312079a7f6d69c5ac243730d9d5dca8a8789bbb0/19.jpg" data-mid="211469700" border="0" src="https://freight.cargo.site/w/1000/i/5ec7c9a645b89eca1d7db813312079a7f6d69c5ac243730d9d5dca8a8789bbb0/19.jpg" /> Brand Identity We were tasked with developing a brand that transported diners to the sensory-rich neighborhood. Inspired by the dense signage and colors seen in the Yaowarat neighborhood, we set the brand in an electric, primary-based color palette, paired with text-heavy lockups set in Thai, Chinese, and English. <img width="2880" height="1620" width_o="2880" height_o="1620" data-src="https://freight.cargo.site/t/original/i/455664ea85a9cde531a05c8289dc73243854b09347b012207571f83fc6d263fe/Yaowarat-01.png" data-mid="211469704" border="0" data-no-zoom alt="The Yaowarat logo in some lockups" data-caption="The Yaowarat logo in some lockups" src="https://freight.cargo.site/w/1000/i/455664ea85a9cde531a05c8289dc73243854b09347b012207571f83fc6d263fe/Yaowarat-01.png" /> <img width="1250" height="1520" width_o="1250" height_o="1520" data-src="https://freight.cargo.site/t/original/i/5ff18f2479df677efadc79868da47b09c89e608853f488f31391721483299e2b/26.jpg" data-mid="211470100" border="0" alt="Thai Lettering Inspiration" data-caption="Thai Lettering Inspiration" src="https://freight.cargo.site/w/1000/i/5ff18f2479df677efadc79868da47b09c89e608853f488f31391721483299e2b/26.jpg" /> <img width="1250" height="1520" width_o="1250" height_o="1520" data-src="https://freight.cargo.site/t/original/i/b612accb36a802798ea230d25cd35260c386ff6c9f81aaf7d93de63fdc0099db/25.jpg" data-mid="211470099" border="0" alt="Color Palette Inspiration" data-caption="Color Palette Inspiration" src="https://freight.cargo.site/w/1000/i/b612accb36a802798ea230d25cd35260c386ff6c9f81aaf7d93de63fdc0099db/25.jpg" /> <img width="1250" height="1563" width_o="1250" height_o="1563" data-src="https://freight.cargo.site/t/original/i/7cd169c35c876226cae38c8d462d0d53b335f51a1153456468e1fad32e2a8bb7/18.jpg" data-mid="211470614" border="0" src="https://freight.cargo.site/w/1000/i/7cd169c35c876226cae38c8d462d0d53b335f51a1153456468e1fad32e2a8bb7/18.jpg" /> <img width="1250" height="1563" width_o="1250" height_o="1563" data-src="https://freight.cargo.site/t/original/i/2a10fdb006d239c810f8d2b6de7ad99f1202982cb5a911e76f5f71af5b36d860/17.jpg" data-mid="211470654" border="0" src="https://freight.cargo.site/w/1000/i/2a10fdb006d239c810f8d2b6de7ad99f1202982cb5a911e76f5f71af5b36d860/17.jpg" /> <img width="1250" height="1520" width_o="1250" height_o="1520" data-src="https://freight.cargo.site/t/original/i/8f63f220c8353d4eb827c7cde50a88178039defa55bfc0fbc66886aea987a825/12.jpg" data-mid="211470709" border="0" src="https://freight.cargo.site/w/1000/i/8f63f220c8353d4eb827c7cde50a88178039defa55bfc0fbc66886aea987a825/12.jpg" /> <img width="1250" height="1520" width_o="1250" height_o="1520" data-src="https://freight.cargo.site/t/original/i/3f2e3525277816b25382b6ecbdb5a94ce4e5dc425da1572b52fbb240e46fef45/11.jpg" data-mid="211470710" border="0" src="https://freight.cargo.site/w/1000/i/3f2e3525277816b25382b6ecbdb5a94ce4e5dc425da1572b52fbb240e46fef45/11.jpg" /> <img width="1250" height="1520" width_o="1250" height_o="1520" data-src="https://freight.cargo.site/t/original/i/6f3cd09ccb88ef5c79405a12426e95409c26805cff7c661b76ed912b8744f212/14.jpg" data-mid="211470736" border="0" src="https://freight.cargo.site/w/1000/i/6f3cd09ccb88ef5c79405a12426e95409c26805cff7c661b76ed912b8744f212/14.jpg" /> <img width="1250" height="1520" width_o="1250" height_o="1520" data-src="https://freight.cargo.site/t/original/i/38a122f607e133bc85ba97efbf730c655fc86eb33addea798883059aad935480/13.jpg" data-mid="211470785" border="0" src="https://freight.cargo.site/w/1000/i/38a122f607e133bc85ba97efbf730c655fc86eb33addea798883059aad935480/13.jpg" /> <img width="1523" height="1431" width_o="1523" height_o="1431" data-src="https://freight.cargo.site/t/original/i/40a3607ad042c4c2111917bbf33a0b514ba87edfcd2e5d9804061d314c6d31cf/03.jpg" data-mid="211472243" border="0" src="https://freight.cargo.site/w/1000/i/40a3607ad042c4c2111917bbf33a0b514ba87edfcd2e5d9804061d314c6d31cf/03.jpg" /> <img width="1039" height="1431" width_o="1039" height_o="1431" data-src="https://freight.cargo.site/t/original/i/4702187e27e40eadbf6176e51a82c4fafb8413cc56e75f9f0cb11085b60b93a1/04.jpg" data-mid="211472244" border="0" src="https://freight.cargo.site/w/1000/i/4702187e27e40eadbf6176e51a82c4fafb8413cc56e75f9f0cb11085b60b93a1/04.jpg" /> We designed a bootleg Shell Shuan Shim sign (like Bangkok’s version of a Michelin award) and modeled our main sign off the huge vertical signage found on Yaowarat road. <img width="1250" height="1520" width_o="1250" height_o="1520" data-src="https://freight.cargo.site/t/original/i/9784e5f1ac05e73573db7ac414d1a2e962dfdefd26affe1f9c106f197cd9c985/24.jpg" data-mid="211469880" border="0" alt="A Shell Shuan Shim Sign" data-caption="A Shell Shuan Shim Sign" src="https://freight.cargo.site/w/1000/i/9784e5f1ac05e73573db7ac414d1a2e962dfdefd26affe1f9c106f197cd9c985/24.jpg" /> <img width="1250" height="1520" width_o="1250" height_o="1520" data-src="https://freight.cargo.site/t/original/i/d3c0c2252410795e2871f0fd5eae4e4d5e8176eda26f69135b34aa464bb35599/23.jpg" data-mid="211469924" border="0" alt="Yaowarat Road in Bangkok" data-caption="Yaowarat Road in Bangkok" src="https://freight.cargo.site/w/1000/i/d3c0c2252410795e2871f0fd5eae4e4d5e8176eda26f69135b34aa464bb35599/23.jpg" /> Interior Design In true Bangkok fashion, we kept the existing elements of the previous restaurant and layered on top. On the bar side, we painted every surface an intense red, then added patterned wallpaper and art we had sourced from vintage malls in Bangkok. The dining side is calmer, with a cloud of glowing hand-made lanterns floating overhead. The bathrooms offer a special surprise, one not to be missed in person. <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7b359fc1aad3159a72a1c330cb4cd2a66b2fbdff4f5e601053929e466cdb3d41/08.jpg" data-mid="211472190" border="0" src="https://freight.cargo.site/w/1000/i/7b359fc1aad3159a72a1c330cb4cd2a66b2fbdff4f5e601053929e466cdb3d41/08.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/dc9c11b62934cc7a104cd57745cac2686aa9b254aff4821db51cb5c2d8d3577d/09.jpg" data-mid="211472191" border="0" src="https://freight.cargo.site/w/1000/i/dc9c11b62934cc7a104cd57745cac2686aa9b254aff4821db51cb5c2d8d3577d/09.jpg" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/9313388e98ce1e7676c4fb9cc289d9c5eea750651e9c91c67be25b782102f970/05.jpg" data-mid="211469699" border="0" data-no-zoom alt="The dining side of Yaowarat. The interior design is quieter here, with light pink walls, wood and upholstery banquettes, and paper lanterns." data-caption="The dining side of Yaowarat. The interior design is quieter here, with light pink walls, wood and upholstery banquettes, and paper lanterns." src="https://freight.cargo.site/w/1000/i/9313388e98ce1e7676c4fb9cc289d9c5eea750651e9c91c67be25b782102f970/05.jpg" /> We had great fun sourcing everything we could (between stuffing our faces every 2 hours) while in Bangkok, including lanterns, fabric, and all the art in the space. <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5a93677a7933fca3d5200df2fa197716c4f3c56d7cb317b5129ff98ce73df103/06.jpg" data-mid="211470834" border="0" alt="A custom paper lantern at the restaurant, with a dragon painting and &quot;Yaowarat&quot;." data-caption="A custom paper lantern at the restaurant, with a dragon painting and &quot;Yaowarat&quot;." src="https://freight.cargo.site/w/1000/i/5a93677a7933fca3d5200df2fa197716c4f3c56d7cb317b5129ff98ce73df103/06.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/7f0c286914fd2e9b7f76c61d8f0bb3e2d817407caa3e0d3e46a982962fdbe370/07.jpg" data-mid="211470850" border="0" alt="Thamaporn, who made all the lanterns, showing us options in her shop in Bangkok." data-caption="Thamaporn, who made all the lanterns, showing us options in her shop in Bangkok." src="https://freight.cargo.site/w/1000/i/7f0c286914fd2e9b7f76c61d8f0bb3e2d817407caa3e0d3e46a982962fdbe370/07.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5b54b1ece07825895cf1da310df1f73fd9dda0e0c569e78e02989f839d2200f1/21.jpg" data-mid="211470922" border="0" alt="The fabric market in Bangkok." data-caption="The fabric market in Bangkok." src="https://freight.cargo.site/w/1000/i/5b54b1ece07825895cf1da310df1f73fd9dda0e0c569e78e02989f839d2200f1/21.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/83b33fa7d575f6c0fcee5a556cc6c9d944f3f704916800de0b0693dc1e2ce09e/22.jpg" data-mid="211470923" border="0" alt="The same fabric as curtains at the restaurant." data-caption="The same fabric as curtains at the restaurant." src="https://freight.cargo.site/w/1000/i/83b33fa7d575f6c0fcee5a556cc6c9d944f3f704916800de0b0693dc1e2ce09e/22.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/03913a850ff91ee115c3933c250bdd2a57f8e92819516191e44a8392ed90e057/09.jpg" data-mid="211470898" border="0" src="https://freight.cargo.site/w/1000/i/03913a850ff91ee115c3933c250bdd2a57f8e92819516191e44a8392ed90e057/09.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/39d6ebd3f02a092e46f0b7d22edd44f19cadc2a744e05a2ea28eb57bae42b603/08.jpg" data-mid="211470893" border="0" src="https://freight.cargo.site/w/1000/i/39d6ebd3f02a092e46f0b7d22edd44f19cadc2a744e05a2ea28eb57bae42b603/08.jpg" /> <img width="2600" height="1733" width_o="2600" height_o="1733" data-src="https://freight.cargo.site/t/original/i/d79873305627089f67695397159fbeac6f4b77c0e4798f182566eb659b1cfdb7/10.jpg" data-mid="211469698" border="0" alt="Dishware we designed, made in Bangkok." data-caption="Dishware we designed, made in Bangkok." src="https://freight.cargo.site/w/1000/i/d79873305627089f67695397159fbeac6f4b77c0e4798f182566eb659b1cfdb7/10.jpg" /> ︎︎︎ back to home https://eachother.studio/Ranch-Pizza Tue, 18 Jun 2024 15:51:08 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/Ranch-Pizza Ranch Pizza &amp; LoRo Coffee Completed: 2024 Roles:︎ Interior Strategy ︎ Interior Design︎ Menu Board Design ︎ Exterior Signage ︎ Art Consultation Collaborators: ︎︎︎ Katherine Garber, interiors ︎︎︎ Danridge Geiger, contractor︎︎︎ Level Plane, tile︎︎︎ House of Vonne, upholstery ︎︎︎ Carter Hiyama, photos Portland’s favorite square-shaped pizza. After helping the Ranch team with their Beaverton location, Eric and Richard brought us in to design their new flagship spot in Montavilla from the ground up. The space was developed as a template for future Ranch locations, while also bringing their sister coffee shop LoRo into the fold. The environment marries the two concepts and is equally fit for folks looking to hang out while sipping coffee, or for families enjoying an easy evening out.Press: ︎&nbsp;Montavilla Ranch Opens June 6 <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/00358daefa82a06940ec7554caa1b72abafe8462077dc54968551505edc02162/Ranch-01.jpg" data-mid="213130715" border="0" alt="Ranch Montavilla Tile Exterior Sign" data-caption="Ranch Montavilla Tile Exterior Sign" src="https://freight.cargo.site/w/1000/i/00358daefa82a06940ec7554caa1b72abafe8462077dc54968551505edc02162/Ranch-01.jpg" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/28e5251866fcd22d7116613bd5638cc724a92a6bbbdaa7b914ee5a805ecffa5b/Ranch-02.jpg" data-mid="213130716" border="0" alt="Interior design of the LoRo side of the space" data-caption="Interior design of the LoRo side of the space" src="https://freight.cargo.site/w/1000/i/28e5251866fcd22d7116613bd5638cc724a92a6bbbdaa7b914ee5a805ecffa5b/Ranch-02.jpg" /> Concept The previous Ranch locations have a playful aesthetic, a bit referential of 80s arcade interiors, while the visual identity we created for LoRo has a sunny disposition. We saw an opportunity to elevate the interiors of this new space while maintaining the fun and laid-back quality that both brands embody. The resulting interiors have a decidedly modern feeling that leans futuristic without losing that familiar feeling of the classic pizza shops we know and love. <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/90df72913d5f348cd7da449081fc59d87723fd3be2b194168c98273602df08e8/Ranch-22.jpg" data-mid="213132078" border="0" src="https://freight.cargo.site/w/1000/i/90df72913d5f348cd7da449081fc59d87723fd3be2b194168c98273602df08e8/Ranch-22.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9b0a0ecb8bd8270f7a4e238cef49b584b4e6881bf1b260bea901922fc8a6a8ec/Ranch-21.jpg" data-mid="213132077" border="0" src="https://freight.cargo.site/w/1000/i/9b0a0ecb8bd8270f7a4e238cef49b584b4e6881bf1b260bea901922fc8a6a8ec/Ranch-21.jpg" /> Process The existing space was quite blank—there were no anchored seats in the space other than in the narrow back hallway, and the front counter encroached far into the front dining area. There was a lot of open space that had yet to be utilized. The room was in dire need of sound dampening, with a tin ceiling that echoed and amplified every conversation. While Ranch is the primary business, we were also presented with the challenge of incorporating LoRo’s branding and coffeeshop offerings. <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/681a6101e81d842ba057fc7fd22aa913922e1727b6ac2854edd2cc530e6201d2/Ranch-20.jpg" data-mid="213131644" border="0" alt="Our new floorplans" data-caption="Our new floorplans" src="https://freight.cargo.site/w/1000/i/681a6101e81d842ba057fc7fd22aa913922e1727b6ac2854edd2cc530e6201d2/Ranch-20.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7403fbfd8c31efb58b7360feb04d12bb43bde0949944623206035c5ac696767e/Ranch-19.png" data-mid="213131689" border="0" alt="The space before work began" data-caption="The space before work began" src="https://freight.cargo.site/w/1000/i/7403fbfd8c31efb58b7360feb04d12bb43bde0949944623206035c5ac696767e/Ranch-19.png" /> Our main goal was to create a smooth customer flow, where the steady stream of folks ordering at the counter doesn’t crowd people enjoying their food. We also focused on making the seating feel more anchored overall. This meant: shifting the counters back to make more space in the dining room, defining the ordering pathway, creating different dining zones for a variety of flexible seating, and building a central banquette island that felt cozier and more protected than loose tables. <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3f7cd8f8fd45158bbbf63b421b6a38ede641827c25106be6142b68abd754711f/Ranch-16.jpg" data-mid="213130730" border="0" src="https://freight.cargo.site/w/1000/i/3f7cd8f8fd45158bbbf63b421b6a38ede641827c25106be6142b68abd754711f/Ranch-16.jpg" /> Our material palette finds unity in similar textures and material throughout the space, but has details that are distinctly “Ranch” or “LoRo” to help diners understand how to utilize the space. <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7fbf5c1e99a16bb775bc52660ea675ae3bd6f24c2b55822da7d256203d39dacc/Ranch-03.jpg" data-mid="213130717" border="0" src="https://freight.cargo.site/w/1000/i/7fbf5c1e99a16bb775bc52660ea675ae3bd6f24c2b55822da7d256203d39dacc/Ranch-03.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/81b3e7d8cf0ddd7bbe6e4b65186c982d58dfdc4310b7a06ed53e05ee2b428bf9/Ranch-04.jpg" data-mid="213130718" border="0" src="https://freight.cargo.site/w/1000/i/81b3e7d8cf0ddd7bbe6e4b65186c982d58dfdc4310b7a06ed53e05ee2b428bf9/Ranch-04.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e1842590130628b3680571a17f73ce81a7ddfc33e4635253ebc38a7ebc542824/Ranch-05.jpg" data-mid="213130719" border="0" src="https://freight.cargo.site/w/1000/i/e1842590130628b3680571a17f73ce81a7ddfc33e4635253ebc38a7ebc542824/Ranch-05.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/80b137f2822c8c5bffadacfb88d856a60632e8aad54c3064abc6d5b1e698d569/Ranch-06.jpg" data-mid="213130720" border="0" src="https://freight.cargo.site/w/1000/i/80b137f2822c8c5bffadacfb88d856a60632e8aad54c3064abc6d5b1e698d569/Ranch-06.jpg" /> The concrete walls and tin ceiling made for a cacophonous space, so we added tall curtains, ceiling baffles, and ample upholstery to dampen sound and soften the space. We also commissioned a textile piece by local artist Tori Wheeler as a creative focal point that simultaneously mitigated echoing in the waiting zone. <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/277c16c00bbc48236bedce147dbceb56aca7a8d8298f42f203e33c74d0988236/Ranch-17.jpg" data-mid="213130731" border="0" src="https://freight.cargo.site/w/1000/i/277c16c00bbc48236bedce147dbceb56aca7a8d8298f42f203e33c74d0988236/Ranch-17.jpg" />The tile story was developed as a nod to 80s arcade pizza joints and Ranch’s famously square pizza. We carried this motif throughout the space, including outside with a tile mosaic sign. <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9d1299de5353ccacb24f069a1604f72bbb39f781648fb14124c6cd35b59a6acf/Ranch-12.jpg" data-mid="213130726" border="0" src="https://freight.cargo.site/w/1000/i/9d1299de5353ccacb24f069a1604f72bbb39f781648fb14124c6cd35b59a6acf/Ranch-12.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c553adf5fe124b3046f83408bc1803d3caa82a75f91c755a0bc15ca79f228a9c/Ranch-24.jpg" data-mid="213132205" border="0" src="https://freight.cargo.site/w/1000/i/c553adf5fe124b3046f83408bc1803d3caa82a75f91c755a0bc15ca79f228a9c/Ranch-24.jpg" /> The new Ranch and LoRo provides an inviting third space for guests throughout the day, and brings a sense of vibrancy to an already charming neighborhood. With elevated material and FFE stories executed for comfort and delight, it’s the perfect balance of laid-back yet dialed, just like their pizza and coffee. <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fc3f9f5189af86c724675070e901a79848ac46bb6f22b0540144b50f5c9cd9d1/Ranch-09.jpg" data-mid="213130723" border="0" src="https://freight.cargo.site/w/1000/i/fc3f9f5189af86c724675070e901a79848ac46bb6f22b0540144b50f5c9cd9d1/Ranch-09.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1af8c847541320ed84e351a53d28a3765e64bc04b20954d19b13587cffa0a55f/Ranch-10.jpg" data-mid="213130724" border="0" src="https://freight.cargo.site/w/1000/i/1af8c847541320ed84e351a53d28a3765e64bc04b20954d19b13587cffa0a55f/Ranch-10.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5fd9b1511e08078ca1578ba0144c6088d9fa6d95e07080a8c1fc818692bc0a14/Ranch-07.jpg" data-mid="213130721" border="0" src="https://freight.cargo.site/w/1000/i/5fd9b1511e08078ca1578ba0144c6088d9fa6d95e07080a8c1fc818692bc0a14/Ranch-07.jpg" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/23c245511c5fdb527ecab484d4544ca368da5508fd241a4beb01b493c9adf1aa/Ranch-13.jpg" data-mid="213130727" border="0" src="https://freight.cargo.site/w/1000/i/23c245511c5fdb527ecab484d4544ca368da5508fd241a4beb01b493c9adf1aa/Ranch-13.jpg" /> <img width="2880" height="1920" width_o="2880" height_o="1920" data-src="https://freight.cargo.site/t/original/i/76a707a938eb3670eab0311c46489d8fae75b53a8169a56912d7de5cc1edb4c0/Ranch-11.jpg" data-mid="213130725" border="0" src="https://freight.cargo.site/w/1000/i/76a707a938eb3670eab0311c46489d8fae75b53a8169a56912d7de5cc1edb4c0/Ranch-11.jpg" /> ︎︎︎ back to home https://eachother.studio/Super-Secret-Sipper-Club Fri, 12 Apr 2024 18:51:30 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/Super-Secret-Sipper-Club Super Secret Sipper Club Completed: 2023 Roles:︎ Brand Strategy︎ Brand Concept︎ Naming︎ Copywriting︎ Identity Design︎ Packaging Design Straightaway’s Society for Discerning Sippers is a drink subscription service that offers more value to customers than just a routine product delivery.&nbsp; Each parcel contains limited edition and yet-to-be-released cocktails, imbuing a sense of surprise and play in every delivery. We were brought on board to develop of concept that felt engaging, playful, and a bit mysterious.Press: ︎ Eater, “Straightaway Cocktails is launching a cocktail club,” 2023 <img width="2600" height="1700" src="https://freight.cargo.site/w/2500/q/75/i/42ce1c1e4da3952714b6b7327d640746a8bc4183a8066ab240526475ad48aa50/01.jpg" style="width: 699.607px; height: 457.435px;"><img width="2600" height="1700" src="https://freight.cargo.site/w/2500/q/75/i/89e01706c0f19f8c9178339bd3f382ea8ee8d6196c5c01594e752b64e5ab545d/02.jpg" style="width: 699.607px; height: 457.435px;"> Concept Irreverent fun is at the center of Straightaway’s personality, and we wanted to maintain this sense of play. What arose was the Super Secret Sipper Club. It draws inspiration from classic mystery narratives, and membership club experiences. It encourages members to become Straightaway sleuths, providing clues to upcoming drinks, and a Sipper Society pin—if you know you know. <img width="1260" height="1575" src="https://freight.cargo.site/w/1260/q/75/i/e2ae9beae63cf76bc168408b962835d71bfd6fffc574d62d4d9f664d5b1bf2d2/05.jpg"> <img width="1260" height="1575" src="https://freight.cargo.site/w/1260/q/75/i/202a20dcbfead2d5b7e7ee7133d4db859227d11af18f2efafd983acf18701aa0/04.jpg"> Design and PackagingInspired by classic mystery novel covers, we created a brand that piques curiosity and invites members to play along. When Sippers sign up, they receive decoder coasters, a members-only pin, and clues to be unscrambled to uncover the forthcoming cocktails. Later, a shadowy box appears on their doorstep.&nbsp; Inside are two mystery cocktails (with a flexible label system so Straightaway could easily create more.) The result is an intriguing and engaging sub-brand for Straightaway’s biggest fans. <img width="2600" height="1700" src="https://freight.cargo.site/w/2500/q/75/i/9e8aa91e80ceb492da96cad1c617227bec31e1fc1039420e8275d42cf56d1012/06.jpg" style="width: 699.607px; height: 457.435px;"><img width="2600" height="1700" src="https://freight.cargo.site/w/2500/q/75/i/2b54bba7b86fa619830c3c568b40087502e6ad64d92678715b4f6f098618c1a9/07.jpg" style="width: 699.607px; height: 457.435px;"> ︎︎︎ back to home https://eachother.studio/Phuket-Cafe-and-Langbaan Fri, 12 Apr 2024 19:07:57 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/Phuket-Cafe-and-Langbaan Phuket Cafe and Langbaan Completed: 2022 Roles:︎ Brand Strategy︎ Identity Design︎ Collateral &amp; Signage︎ Interiors Collaborators: ︎︎︎ Katherine Garber, interiors ︎︎︎ Arazu Construction, general contractor︎︎︎ Level Plane, tiling ︎︎︎ House of Vonne, upholstery︎︎︎ Kirsten Bauer, signpainting Thai pastel meets lush oasis in NW Portland. Until now, Langbaan has existed as an in-the-know-secret behind its sister restaurant, Paadee. Chef and owner, Earl Ninsom, partnered with Eric Nelson to expand on the concept and pair the tasting-menu restaurant with a more casual daytime spot. Out of this, Phuket Cafe was born. Half ode to the colorful streets of Old Phuket Town, half lush hidden oasis, the new location offers a Thai dining experience unlike any other in the city.Press: ︎ 2024 James Beard Oustanding Restaurant ︎ The Best Restaurant in the US is Langbaan in Portland, OR, Bloomberg︎ Menu Trends That Define Dining Right Now, New York Times ︎ This Might Be the Best New Thai Restaurant in the Country. And We’ve Got Their Recipes, Sunset Magazine ︎ Is Phuket Cafe Portland’s Next Great Thai Restaurant?, Portland Monthly ︎ Best Restaurants 2023, Portland Monthly <img width="5200" height="3400" width_o="5200" height_o="3400" data-src="https://freight.cargo.site/t/original/i/8554865dd9c2596e7817327a8c0471db24e2565c3bca9fd6ba36d6e0cec69b47/216.jpg" data-mid="209946141" border="0" src="https://freight.cargo.site/w/1000/i/8554865dd9c2596e7817327a8c0471db24e2565c3bca9fd6ba36d6e0cec69b47/216.jpg" /> <img width="2400" height="3000" src="https://freight.cargo.site/w/1500/q/75/i/830263fd4b953998bfca060af85db96cea468e34b18a69b3bb05bb9c2139cfa3/213.jpg"> <img width="2400" height="3000" src="https://freight.cargo.site/w/1500/q/75/i/aff03328ecba812095c1bfbba513d369052fe7eab1e7c471f96e9802d74a2308/202.jpg"> Phuket Concept &amp; Design One part nostalgic, one part surreal — when you come across Phuket Cafe, you feel instantly transported to another place, as if you’re on a train headed straight to Phuket. It’s buzzing with the energy of a city center and the anticipation of arriving at your destination.&nbsp;Like the town itself, Phuket Cafe—made up of the exterior and bar side of the space—takes influence from vibrant elements of both Western and Eastern design. Outdoor diners may be seated at a “ticket counter” or in the streetside “train car.” The visual identity references the tactile experience of Thai travel, taking cues from paper tickets. <img width="2600" height="1700" src="https://freight.cargo.site/w/2500/q/75/i/8a5196a8dc3c9f97c6d524d833eaf89b7d133b39ad1f476b2611bb66ff7a26f5/214.jpg" style="width: 706.888px; height: 462.196px;"> <img width="2400" height="3000" src="https://freight.cargo.site/w/1500/q/75/i/2546fde9db09129ee2781921b383c4d7ac24eaa12c7ac8a23a591a7175dc1d3f/201.jpg"> <img width="2400" height="3000" src="https://freight.cargo.site/w/1500/q/75/i/446e1224bf87962fb423480f681851750f06ba6d3122dd6011d46315cba0769f/215.jpg"> <img width="2600" height="1700" src="https://freight.cargo.site/w/2500/q/75/i/1168a618f37d8ac917d93f34971ee5690d95e9445ecc3b9bf20de07043440e68/206.jpg" style="width: 706.888px; height: 462.196px;"> <img width="2400" height="3000" src="https://freight.cargo.site/w/1500/q/75/i/26da9e718526ef3dc1a70a9736f9c1c2e59c60f530454db57b1e2cc3378ec0dc/208.jpg"> <img width="2400" height="3000" src="https://freight.cargo.site/w/1500/q/75/i/d558e638f9c6186649955eb47596c6b3e3a723b476ef97d76dc4853a118934eb/207.jpg"> Langbaan Concept &amp; Design If Phuket Cafe is the journey, then Langbaan is the destination. We kept the elements of surprise that make Langbaan unique—the semi-hidden location, rotating menu, and arresting flavors—and translated that into a lush oasis behind Phuket’s bright exterior.&nbsp;Langbaan’s identity remains the same as their previous iteration, with new interiors tucked inside the other half of the space. Wood screens, deeper greens, and a thicket of plants create a darker, cozier feel. Hand-hewn tiles and patinaed surfaces provide a textural, time-worn quality. Our custom wallpaper features the native Ti plant, incorporating some of Phuket’s pink to connect the two sides.<img width="2600" height="1700" src="https://freight.cargo.site/w/2500/q/75/i/6a0d032aa1ad43e1cdef7144aaa7ccd71bb6ab398d39d12e0e121182dcf9b151/209.jpg" style="width: 706.888px; height: 462.196px;"> <img width="2400" height="3000" src="https://freight.cargo.site/w/1500/q/75/i/a63a12f422c6aafa4ff8581f002561041a0f90f3fa4b0ebfc2619f039d2e07a1/210.jpg"> <img width="2400" height="3000" src="https://freight.cargo.site/w/1500/q/75/i/5661cbe0ba813a4f007a44d7e93dda19755a4ce7ab36df1c3fb83f0f6fbc69b9/211.jpg"> “The room is a charmer, mixing vintage-modern Thailand and industrial Northwest in a cozy sea of mini-booths, counter seats, lush green walls, sleek wood, and rugged beams. &nbsp;Outside, a pink-and-red train-car shaped structure shows what streetside eating can look like: architectural with mood lighting and colorful personality.” - Portland Monthly <img width="5200" height="3400" src="https://freight.cargo.site/w/2500/q/75/i/22b6af18efc9d9abf8e34a6041bf25574f9425872a6a43075dc67c77e9e8173f/212.jpg" style="width: 706.888px; height: 462.196px;"> ︎︎︎ back to home https://eachother.studio/For-Bitter-For-Worse Thu, 25 Apr 2024 18:12:23 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/For-Bitter-For-Worse For Bitter For Worse Completed: 2022 Roles:︎ Brand Audit︎ Brand Strategy︎ Identity Design︎ Packaging︎ Marketing Materials Collaborators: ︎︎︎ Emily Brown, illustration A new look for alcohol-free cocktails. FBFW is a woman-led N/A beverage company based in the Pacific Northwest. They approached our team with the need for updated packaging, which would begin with a brand refresh. Their current brand reflected the hand-crafted ethos of their product, but had pain points around legibility and brand retention. We sought to further invite customers into their captivating brand story.Press: The New York Times, Imbibe, Wirecutter, Punch, LA Times, Newsweek, Forbes, Bloomberg, GQ, The WSJ, Self Stockists 200+ retailers including New Seasons, Boisson, Hi Lo liquor market, The New Bar, Suckerpunch <img width="2600" height="1700" src="https://freight.cargo.site/w/1500/i/7fea113e39e6ac4f7f022bd4420943333240b49d1da516d2ae4bba65c84642eb/SS-1.jpg" style="width: 817.549px; height: 534.551px;"><img width="2600" height="1430" src="https://freight.cargo.site/w/1500/i/cf4f798751978d37b1c72b775acc19c1bd8b00372d4608084153b2ae790508eb/SS.jpg" style="width: 817.549px; height: 449.652px;"> Strategy and Concept After auditing the brand, we recommended not only a packaging update, but also a brand refresh. FBFW strongly believes in the power of human connection, and that you don’t need alcohol to have a great time. We wanted to capture the spirit of FBFW while elevating the design to convey the quality of their product. We sought to update the logotype, color palette, and packaging to deliver a sophisticated and joyous brand. <img width="1260" height="1575" src="https://freight.cargo.site/w/750/i/fc7a523ec58aa4617c4d1cca337a645b9413d65cf9b4f89da958fc2d8270dae0/04-3.jpg" data-caption="Packaging: Before"> <img width="1260" height="1575" src="https://freight.cargo.site/w/750/i/ce5794f6897e87fb05bbac340759fa2eb9b72ad0f98e9efb550f128208682e24/05-3.jpg" data-caption="Packaging: After our redesign"> <img width="2600" height="1700" src="https://freight.cargo.site/w/1500/i/a35df2e74fd2f8bcff06660547077d1c70ceb440d8dbea7844222a3cbb27afe5/06.jpg" style="width: 817.549px; height: 534.551px;"><img width="2600" height="1700" src="https://freight.cargo.site/w/1500/i/60a148fa4ac67ec0c1df7be43dd639da105e06cd5d10b41e44118e307a972dc2/06-2.jpg" style="width: 817.549px; height: 534.551px;"> Design The N/A market is saturated, so we developed a brand that catches your eye on the shelf. We refined the color and type systems to feel bolder and brighter, and paired this with illustrations&nbsp; that told a larger story of each cocktail. We worked with FBFW’s longtime illustrator, Emily Brown, to develop papercut illustrations that spoke to the human connection that their drinks might be a part of. <img width="1260" height="1575" src="https://freight.cargo.site/w/750/i/b4a9344e74ee43592a2b5ae0959883653c02d5f6ed7df9ac2d54b7b88adafa4f/04.jpg"> <img width="1260" height="1575" src="https://freight.cargo.site/w/750/i/95ca340555f8c4c7ef4761c2ec17f42a5a2b2554ac43d98f565f3b146231fb3d/05.jpg"> <img width="1260" height="1575" src="https://freight.cargo.site/w/750/i/da20352967305d09248d06121ebf4cafec35739ed0c6d149306c2bc49580e2b3/04-1.jpg"> <img width="1260" height="1575" src="https://freight.cargo.site/w/750/i/031d4bd2d4b364aeeca1228248d97c3e2f844ccdba8e27ff7db6aa9197f2b717/05-1.jpg"> <img width="1260" height="1575" src="https://freight.cargo.site/w/750/i/02505844bcbf21401903cb5230879dbc36cc6cf915ebc370e068c86e766d4ca3/05-2.jpg"> <img width="1260" height="1575" src="https://freight.cargo.site/w/750/i/543a7e2c5416b8dca0deb6231ca7535a14fc65c0f3d9816b484141bf63bb9170/04-2.jpg"> <img width="2600" height="1700" src="https://freight.cargo.site/w/1500/i/9f7a188ff60ad3d6d0b7667a9f797741c8845cc0ee570326e449eaf14e349e26/06-1.jpg" style="width: 817.549px; height: 534.551px;"> ︎︎︎ back to home https://eachother.studio/Zula Thu, 25 Apr 2024 18:28:28 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/Zula Zula Completed: 2023 Roles:︎ Brand Strategy︎ Identity Design︎ Collateral &amp; Signage︎ Interiors As the Zula owners stepped into an existing space, they sought to develop a sense of warmth that their menu centered on. Their food journey had been solidly rooted in Tel Aviv, and they wanted to bring the feeling of a distinctly Tel Aviv style restaurant to Portland. This meant refined and eclectic food, warm and casual hospitality, and a connection between the kitchen and diners. <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/680845f25f946b8d0739444ae0ac5e93df3ddc362dc0bee4d1de636e3a7c0196/CarterHiyama_Zula-110.jpg" data-mid="209966889" border="0" src="https://freight.cargo.site/w/1000/i/680845f25f946b8d0739444ae0ac5e93df3ddc362dc0bee4d1de636e3a7c0196/CarterHiyama_Zula-110.jpg" /> <img width="1200" height="1800" src="https://freight.cargo.site/w/750/i/4fab1ad5a4a8c5ebfd3c0ff45c7db67b49a62aeb27d6bcc62759570045ac0a67/05.jpg"> <img width="2400" height="3600" src="https://freight.cargo.site/w/750/i/4a3bb8d9375a6dae5768cc731d057337eb2cbb4cb5e589a5d3b71dbcac66c0f7/03.jpg"> Concept &amp; Visual IdentityZula is Israeli slang for a relaxed gathering, and we wanted to recreate just that. Our goal was to deliver a brand expressive of warm family get togethers and the energy of Tel Aviv.&nbsp;The brand’s design takes cues from vintage Israeli show posters, with bold funky wood type and colorful papers. Halftone photos celebrate the ingredients of mediterranean cooking. The brand is laid-back and low-key to let the food shine. <img width="5200" height="3460" src="https://freight.cargo.site/w/1500/i/b6ee08dbcd3dcef59a06cd5734ba6973f0a04a8984dca08e97a1cf616f66bb32/01.jpg" style="width: 817.549px; height: 543.985px;"> <img width="2400" height="3600" src="https://freight.cargo.site/w/750/i/18916e05b0f4ec6a55c44cb2cfea2a12c85cd92c16d4313b522c432afa40b2d9/02.jpg"> <img width="2400" height="3600" src="https://freight.cargo.site/w/750/i/a0957356d758f675c4eef6ec1d70cbc0a1d11e5d734c312fc011393552592a2a/04.jpg"> Interior Design The restaurant previously felt overwhelming in size, so we developed a new seating plan for a cozier and grounded experience. We created a new opening to the kitchen that connected the diners to the hearth of the restaurant, and warmed up the room with a richer color story, patterned textiles, and vintage tchotchkes sourced by the clients themselves. <img width="2400" height="3600" src="https://freight.cargo.site/w/750/i/480d46603cd0bbcc2d724aa3dc65dabff7583483acd195496379633ae59b1a94/04-1.jpg"> <img width="2400" height="3600" src="https://freight.cargo.site/w/750/i/3d7ab730971bd3080b33896f649ae0c4f6ffa8240f63a1025e750c02d4637f36/05-1.jpg"> <img width="5200" height="3466" src="https://freight.cargo.site/w/1500/i/28c4757ac93739870969382633a3522edcb60d9b9a1a576069cda915da383ca7/06-1.jpg" style="width: 817.549px; height: 544.928px;"> ︎︎︎ back to home https://eachother.studio/Paadee-1 Fri, 12 Apr 2024 18:57:50 +0000 Each Other — Branding and Interior Design Studio in Portland, Oregon https://eachother.studio/Paadee-1 Paadee Completed: 2021 Roles:︎ Brand Strategy︎ Identity Design︎ Collateral &amp; Signage︎ Interiors Collaborators: ︎︎︎ Katherine Garber, interiors ︎︎︎ Jillian Barthold, illustration A neighborhood staple, refreshed. To celebrate a decade of business, PaaDee approached us for an update. The menu has always been inspired heavily by Thai comfort food: the kinds of things the owners ate at their grandma’s house growing up. They wanted the restaurant and brand to reflect their cozy Thai roots more effectively, as well as evoke a more lively attitude. <img width="4200" height="2800" width_o="4200" height_o="2800" data-src="https://freight.cargo.site/t/original/i/3c3176818af3029bf993c44f9744856828376cd9ca000de88a8073e69a6453cb/TU9iP2g0.jpg" data-mid="209966540" border="0" src="https://freight.cargo.site/w/1000/i/3c3176818af3029bf993c44f9744856828376cd9ca000de88a8073e69a6453cb/TU9iP2g0.jpg" /> <img width="2624" height="3936" src="https://freight.cargo.site/w/1500/q/75/i/8fe6ff52a6ab1a87fb27fb78b2efc7fe44fe8e0f06429cabaf4f13b1a8a222d1/m9ppJ5r0.jpg"> <img width="3651" height="5476" src="https://freight.cargo.site/w/1500/q/75/i/d6e139be3d9a6716056aa641cfd3c896080725c2a865484de9a71e34dbf1ec7d/Fpj3VHg0.jpg"> <img width="7702" height="5137" src="https://freight.cargo.site/w/2500/q/75/i/29ab806eb443a072a6cca999cf25b16a23c0f595d56458bd192ca5823b5a637b/u1MSpZQA.jpg" style="width: 817.549px; height: 545.28px;"> Concept &amp; Visual Identity After clarifying what was tonally missing from the brand, and looking at family photos from past trips home to Thailand, it only made sense to lean into Thai Grandma’s House: a comforting place where one never leaves hungry.&nbsp;A portrait of Grandma became the center of the brand, complimented by bright and lively typography in both English and Thai. <img width="2000" height="2500" src="https://freight.cargo.site/w/1500/q/75/i/4457c8be4c0699d9b6f7d3bd1345d145d4653f381640811108a26b545a3d378d/03.jpg"> <img width="2000" height="2500" src="https://freight.cargo.site/w/1500/q/75/i/3edbc75c8739c96f590332a8dfd3218b41db5d3506deeb0a9034ffb65b9c4607/01.jpg"> <img width="2000" height="2500" src="https://freight.cargo.site/w/1500/q/75/i/2cbca5271b1f6dc67c48eaebdc2bc9e44b18b37983ea28cf269c5abfca8f225b/04.jpg"> <img width="2000" height="2500" src="https://freight.cargo.site/w/1500/q/75/i/78e837a15a34403ec53c3d8f37c62674dd860e637511dcdba697342af9083279/02.jpg"> <img width="4043" height="2695" src="https://freight.cargo.site/w/2500/q/75/i/671f6e209b8ae2c382bfc6dd39a7b689e0307e099256546a3d336d9f4b10da7b/tlD8yDac.jpg" style="width: 817.549px; height: 544.965px;"> Interior Design We approached updating the the interiors to evoke the indoor/outdoor nature of so many homes in Thailand. Shades of warm wood and highly crafted design reflect the Thai architectural sensibility, while treasured objects and plants style the space to feel more like home. A new floorplan provided more anchored seating and comfort for guests, while offering clearer pathways for service.&nbsp; <img width="2000" height="2500" src="https://freight.cargo.site/w/1500/q/75/i/8a2956ee68c85e7c6b9e0bccd6dce6d90e389f419e059ecf71d2136bddbb62a2/07.jpg"> <img width="2000" height="2500" src="https://freight.cargo.site/w/1500/q/75/i/0b532084f007ee4f42d95f63fc83d29ee4fce15a68022f92d9f1fb5a12f698fc/05.jpg"> <img width="2000" height="2500" src="https://freight.cargo.site/w/1500/q/75/i/563e02d477e42f6bed6cb85e1bdf619bb32c89371f68c1b383ea041ad8bcdab0/08.jpg"> <img width="2000" height="2500" src="https://freight.cargo.site/w/1500/q/75/i/a9803ff7e99308b155643408be5720cebba64171fe53955999b826e5ce0e8593/06.jpg"> <img width="4165" height="2777" src="https://freight.cargo.site/w/2500/q/75/i/9b255f3498d182927f21b47ba90e72fbfd982bc325fe9c6e0ebb9de7c8d8975c/LdLGhZD8.jpg" style="width: 817.549px; height: 545.098px;"> ︎︎︎ back to home