Ranch Pizza & LoRo Coffee

After advising the Ranch team on their Beaverton location, Eric and Richard brought us in to design their new flagship spot in Montavilla from the ground up. The space was developed as a template for future Ranch locations, while also bringing their sister coffee shop LoRo into the fold. The environment marries the two concepts and is equally fit for folks looking to hang out while sipping coffee, or for families enjoying an easy evening out.

Deliverables


  • Interior Strategy

  • Interior Design

  • Menu Board Design

  • Exterior Signage

  • Art Consultation

Collaborators


  • Katherine Garber, interiors

  • Danridge Geiger, contractor

  • Level Plane, tile
  • House of Vonne, upholstery

  • Carter Hiyama, photos

Completed 2024

The previous Ranch locations have a playful aesthetic, a bit referential of 80s arcade interiors, while the visual identity we created for LoRo has a sunny disposition. We saw an opportunity to elevate the interiors of this new space while maintaining the fun and laid-back quality that both brands embody. The resulting interiors have a decidedly modern feeling that leans futuristic without losing that familiar feeling of the classic pizza shops we know and love.

Assessing the space

The existing space felt adrift—the main dining area was a large open area, with an encroaching front counter taking up valuable seating space. There was a lot of open space that had yet to be utilized, and we wanted to create a better flow.

Additionally, the room was in dire need of sound dampening, with a tin ceiling that echoed and amplified every conversation. While Ranch is the primary business, we were also presented with the challenge of incorporating LoRo’s branding and coffeeshop offerings.

Our main goal was to create a smooth customer flow, where the steady stream of folks ordering at the counter doesn’t crowd people enjoying their food. We also focused on making the seating feel more anchored overall. This meant: shifting the counters back to make more space in the dining room, defining the ordering pathway, creating different dining zones for a variety of flexible seating, and building a central banquette island that felt cozier and more protected than loose tables.

The concrete walls and tin ceiling made for a cacophonous space, so we added tall curtains, ceiling baffles, and ample upholstery to dampen sound and soften the space. We also commissioned a textile piece by local artist Tori Wheeler as a creative focal point that simultaneously mitigated echoing in the waiting zone.

The tile story was developed as a nod to 80s arcade pizza joints and Ranch’s famously square pizza. We carried this motif throughout the space, including outside with a tile mosaic sign.

The new Ranch and LoRo provides an inviting third space for guests throughout the day, and brings a sense of vibrancy to an already charming neighborhood. With elevated material and FFE stories executed for comfort and delight, it’s the perfect balance of laid-back yet dialed, just like their pizza and coffee.

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